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Puma & Alife Make Magic Again!

Sneaker veteran, Puma has once again collaborated with streetwear rookie, Alife, to produce a captivating line of clothing and footwear. Their 2016 Spring/Summer collection is all about combining the things both brands find value in. (Now that’s how you do a partnership!)

The collection is really taking an interesting approach towards combing concept with design. By using Puma’s classic, “Blaze of Glory” sneaker design and Alife’s textile innovations, they’ve truly found their stride as partners.

Combing inspiration from the classic high school football days and the Lower East Side of New York, according to reports from Hypebeast. The phrase that best encapsulates the essence that is these shoes would be, “rugged sophistication.”

The shoes Trinomic midsole featured speckled detailing, which has become a new staple for the brand, and a pairing of neoprene and nubuck leather across the upper body of the silhouette

The collection and sneakers can be found at various retailers including: Concrete, Seventyfive, and FootPatrol.


About Justin-Rayne (61 Articles)
Justin-Rayne Bryant is an innovative, ambitious, and enticing gentleman hailing all the way from Little Rock, Arkansas. He is a recent mass communications masters graduate of Syracuse University, where he matriculated at the top of his class. He currently works as a managing editor for a publishing house that features creative individuals within the editorial, art, and design communities. In his free time, Bryant is striving towards establishing himself as a ‘Multi-Media Monster’ within the fashion industry via the editorial, digital, and broadcast platforms. Justin-Rayne first began to receive notoriety as journalist due to his exemplary ability to translate all things fashion, from trends to reviews, into intimate and relatable pieces of editorial artistry. Through unwavering determination and dedication to the constant promotion and dissemination of his work via social media, his brand began to grow. In the past, he has had the satisfaction of working as a weekly broadcast style consultant for KNWA news in Arkansas, a fashion closet coordinator Esquire Magazine and now Bryant free-lances as a stylist and fashion writer for several online and print publications. This southern bred and born casanova can’t wait to for you all to see him take a bite out of the Big Apple and the media industry.

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